Descrizione del bando

Titolo del progetto di ricerca in italiano	Analisi quali-quantitativa di mercato e della domanda per elaborazione del Piano di Marketing Strategico e del o Piano di Azione e di Merchandising dell’Ateneo dell’Insubria ispirati alla sostenibilità e ai principi dell'economia circolare
Titolo del progetto di ricerca in inglese	R2: Qualitative and quantitative analysis of the market and demand for the Strategic Marketing Plan and the Action and Merchandising Plan of the University of Insubria inspired by the principles of sustainable development and the circular economy
Settore Concorsuale	13 - Scienze economiche e statistiche
S.S.D	-
Descrizione sintetica in italiano	La ricerca è volta alla raccolta e analisi delle informazioni quali-quantitative necessarie per l’elaborazione del Piano di Marketing Strategico dell’Ateneo, del Piano operativo e delle politiche di merchandising ispirate ai principi della sostenibilità e dell’economia circolare e mira a rafforzare la strategia di posizionamento e di comunicazione dell’Ateneo attraverso un approccio innovativo di engagement marketing. Partendo dalla mappatura delle aspettative e dei bisogni del variegato pubblico a cui l’azione di Marketing e il merchandising di Ateneo si rivolgono, verranno individuati, attraverso focus group e survey, i driver utili a rafforzare il senso di appartenenza all’Istituzione. La ricerca analizzerà l’impatto dei modelli di economia circolare orientati alla sostenibilità sulle scelte strategiche di marketing e sulle politiche merchandising di Ateneo al fine di assicurarne la coerenza con gli obiettivi sia del Piano Strategico sia della Terza Missione.
Descrizione sintetica in inglese	The research is aimed at collecting and analyzing the qualitative and quantitative information necessary for the elaboration of the Insubria’s Strategic Marketing Plan, the Operational Plan and merchandising policies inspired by the principles of sustainability and circular economy and aims at strengthening the University of Insubria positioning strategy through an innovative engagement marketing approach. Starting from the mapping of the expectations and needs of the wide audience to which both the Marketing strategy and merchandising policies of the Univ are addressed, the drivers useful for strengthening the sense of belonging to the Institution will be identified also through focus groups and surveys. The research will analyze the impact of circular economy models on both strategic marketing choices and on the University’s merchandising policies in order to ensure consistency with the objectives of both the Strategic Plan and the Third Mission.
Data del bando	11/06/2021
Paesi in cui può essere condotta la ricerca	Italy
Paesi di residenza dei candidati	Albania Afghanistan Algeria American Samoa Andorra Angola Antigua And Barbuda Argentina Armenia Aruba Australia Austria Azerbaidjan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermudas Bhutan Bolivia Bosnia-Herzegovina Botswana Brazil Brunei Bulgaria Burkina-Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile Colombia Comores Congo (Democratic Republic Of The) Congo (Republic Of The) Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fidji Finland France French Guyana French Polynesia (Thaiti) Gabon Gambia Georgia Germany Ghana Greece Greenland Grenada Guadelupe Guam Guatemala Guinea Guinea Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia International Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia (FYRo) Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mexico Micronesia, Federated States Of Moldavia Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar (Burma) Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria North Korea Norway Oman Pakistan Palastine Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Islands (France) Romania Russia Rwanda Saint Kitts And Nevis Saint Lucia Saint Pierre And Miquelon Saint Vincent And The Grenadines Samoa American San Marino Sao Tome And Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Korea Spain Sri Lanka Sudan Surinam Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Islands Trinidad And Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Usbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands (Uk) Virgin Islands (Us) Yemen Zambia Zimbabwe AFRICA EUROPE OCEANIA NORTH AMERICA SOUTH AMERICA ASIA OTHER E.U. CHINA (MAINLAND) CHINA (HONG KONG)
Nazionalità dei candidati	Albania Afghanistan Algeria American Samoa Andorra Angola Antigua And Barbuda Argentina Armenia Aruba Australia Austria Azerbaidjan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermudas Bhutan Bolivia Bosnia-Herzegovina Botswana Brazil Brunei Bulgaria Burkina-Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile Colombia Comores Congo (Democratic Republic Of The) Congo (Republic Of The) Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fidji Finland France French Guyana French Polynesia (Thaiti) Gabon Gambia Georgia Germany Ghana Greece Greenland Grenada Guadelupe Guam Guatemala Guinea Guinea Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia International Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia (FYRo) Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mexico Micronesia, Federated States Of Moldavia Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar (Burma) Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria North Korea Norway Oman Pakistan Palastine Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Islands (France) Romania Russia Rwanda Saint Kitts And Nevis Saint Lucia Saint Pierre And Miquelon Saint Vincent And The Grenadines Samoa American San Marino Sao Tome And Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Korea Spain Sri Lanka Sudan Surinam Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga Islands Trinidad And Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Usbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands (Uk) Virgin Islands (Us) Yemen Zambia Zimbabwe AFRICA EUROPE OCEANIA NORTH AMERICA SOUTH AMERICA ASIA OTHER E.U. CHINA (MAINLAND) CHINA (HONG KONG)
Sito web del bando	http://www.uninsubria.it/concorsi

 

Dettagli dell'assegno di ricerca

Destinatari dell'assegno di ricerca (of target group)	Experienced researcher or 4-10 yrs (Post-Doc)
Importo annuale	22797.59

 

Finanziatore

Nome dell'Ente finanziatore	University of Insubria - Department of Economics
Tipologia dell'Ente	Academic
Paese dell'Ente	Italy
Città	Varese
Sito web	http://www.uninsubria.it

 

Contatto presso l'Ente

E-mail	dipartimento.economia@uninsubria.it

 

EU Research Framework Programme

L'assegno finanziato/cofinanziato attraverso un EU Research Framework Programme?	No

 

Dettagli per la candidatura

Data di scadenza del bando	28/06/2021 - alle ore 00:00
Come candidarsi	Other